The Disaffected Voters Romney Should Be Worried About

Republicans, like Democrats, come in many flavors: social conservatives, libertarians, neo-cons, moderates, big-business conservatives, evangelicals, independents, and so on. But what do these labels mean when people step into the voting booth?

There are many ways you can carve up the American public into ideological categories, but my favorite comes from the Pew Research Center on People & the Press. Pew’s political typology has been evolving since 1987 and currently breaks the American electorate into nine groups. What’s great about Pew’s project, compared to other attempts to categorize voters, is that it is actually based on data. Continue reading